Photo by Muffet

In a previous post we discussed the importance of content marketing for positioning yourself as a thought leader in your industry.

As with any marketing method, you must implement a sound strategy to maintain and measure growth for your small business. Joe Pulizzi at Junta42 has outlined a strategy for content marketing called B.E.S.T. This insightful post breaks down each facet of this strategy, including:

• Behavioral
• Essential
• Strategic
• Targeted

Planning along these lines will help you strategically build a content marketing plan for your small business and ensure you stay focused on efforts that will impact your target audience.