I’ve written before about the power of content marketing for your small business, but recent research has confirmed that marketers around the country have also witnessed the power of developing original content for marketing purposes.

A central issue is a dwindling trust and reliance on traditional advertising media. Expensive display ads don’t influence the target audience like the used to, so new approaches are necessary.

The great thing about content marketing is that anyone can develop content. The quality of the content is a separate issue, but if you own your own business, you’re probably already an expert in your field.

To get the big-picture of content marketing, read this marketing research.