Posts Tagged content marketing
Content Marketing Research for Your Small Business
Posted by Patrick Woods in General Marketing on
I’ve written before about the power of content marketing for your small business, but recent research has confirmed that marketers around the country have also witnessed the power of developing original content for marketing purposes.
A central issue is a dwindling trust and reliance on traditional advertising media. Expensive display ads don’t influence the target audience like the used to, so new approaches are necessary.
The great thing about content marketing is that anyone can develop content. The quality of the content is a separate issue, but if you own your own business, you’re probably already an expert in your field.
To get the big-picture of content marketing, read this marketing research.
Does Your Small Business Have a Content Marketing Strategy?
Posted by Patrick Woods in General Marketing on
Photo by Muffet
In a previous post we discussed the importance of content marketing for positioning yourself as a thought leader in your industry.
As with any marketing method, you must implement a sound strategy to maintain and measure growth for your small business. Joe Pulizzi at Junta42 has outlined a strategy for content marketing called B.E.S.T. This insightful post breaks down each facet of this strategy, including:
- Behavioral
- Essential
- Strategic
- Targeted
Planning along these lines will help you strategically build a content marketing plan for your small business and ensure you stay focused on efforts that will impact your target audience.
Content Marketing for Your Small Business
Posted by Patrick Woods in General Marketing on
One way to build your small business brand is to establish yourself as a thought leader in your category. A thought leader is a person or organization that carries top-of-mind awareness among the target audience.
A thought leader is the kind of person quoted in articles and invited to deliver keynote addresses. Along with personal recognition, the major benefit of thought leader status is that you’re small business goes wherever you go. You’ll be introduced as “John Doe, Founder of Doe’s Widgets.”
But how can you establish yourself as a thought leader in your category?
One way is through content marketing. Content marketing is the practice of producing reports, white papers, eBooks, articles, and other valuable content related to your market. If you’re a plumber, you could put a free eBook on your website about ways to prevent expensive repairs.
As a small business owner, I’m sure you have loads of valuable information you’ve gained over the year. To get a few ideas about content marketing for your small business, check out this blog.
