Posts Tagged website
Ways to Give Your Small Business Website a Personal Touch
Posted by Patrick Woods in Interactive on
I’ve heard several small business owners over the years voice a common concern about their websites: they’re concerned that placing too many eggs in the website basket will somehow alienate them from their customers.
I think the concern is legitimate. Even for companies that conduct 100% of their business online, the perception of being “real people” is important for online consumers. Small businesses must strive to be both high-tech and high-touch, balancing interactive marketing methods along with traditional customer service interactions.
But there are some ways you can help add some personal warmth to your small business’ website to help bridge the gaps between pixel and person.
Small Business Website Makeover: Pre-design Checklist
Posted by Patrick Woods in Interactive on
Many small business owners I’ve spoken with already have a website, but simply aren’t happy with it. Maybe a nephew designed for a class project or the just went with a friend of a friend for the design. But for whatever reason, they’ve realized that their small business website needs a makeover.
But owners beware: a site redesign isn’t and end unto itself. Rather, a redesign is a chance at rebirth, an opportunity for your website and by extension, your brand, to rise from the poorly designed ashes.
If you’re taking the time and money to redesign your site, make sure you’re working with a strategic framework in mind. To help you formulate your plan, you should consider this list of things to consider before redesigning your small business’ website.
