Posts Tagged writing
Does Your Small Business Have a Content Marketing Strategy?
Posted by Patrick Woods in General Marketing on
Photo by Muffet
In a previous post we discussed the importance of content marketing for positioning yourself as a thought leader in your industry.
As with any marketing method, you must implement a sound strategy to maintain and measure growth for your small business. Joe Pulizzi at Junta42 has outlined a strategy for content marketing called B.E.S.T. This insightful post breaks down each facet of this strategy, including:
- Behavioral
- Essential
- Strategic
- Targeted
Planning along these lines will help you strategically build a content marketing plan for your small business and ensure you stay focused on efforts that will impact your target audience.
5 Common Grammar Mistakes that can Ruin Your Image
Posted by Patrick Woods in General Marketing on
photo by D'Arcy Norman'
As a small business owner, you probably do a lot of writing. Emails and memos, certainly, but maybe even blog posts, thank-you letters, press releases and guest columns for your local newspaper.
Copyblogger recently posted an article on 5 common grammar mistakes that every small business owner should become aware of and avoid.
While grammar isn’t necesarily marketing, poor grammar can quickly ruin a client or potential client’s perception of you and your organiztion. Read-up on these tips to protect your brand.
